Photo: LIONEL BONAVENTURE / AFP / Getty Images
Have you ever scrolled through Instagram Reels and thought, "I wish I could share this oddly specific algorithm experience with a friend?" Well, now you can.
Instagram is testing Blend—a new feature that creates a private, shared Reels feed for you and a friend.
Here’s the deal:
Instagram mixes both of your algorithms for a combined feed.
And you see new Reels based on your chat – The more you share, the more Blend adapts.
It is currently invite only – You control who joins, and you can leave anytime.
Meta is rolling this out to a small test group, with no official timeline yet.
But the real shocker? For once, Instagram isn’t just copying TikTok. This is a NEW idea.
I LOVE this! We already share so many videos with our friends and family so to share an algorithm just makes so much sense!