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Sisanie is co-host of Ryan Seacrest's show On Air With Ryan on KIIS FM Los Angeles' Hit Music radio station from 5am-10am.Full Bio


Have You Heard About De-Influencers?

TikTok and Facebook application  on screen Apple iPhone XR

Photo: Getty Images

We love to scroll social media for fun content and the occasional info on new must-have products! The influencers we follow, claim to know it all about said product…and there we go buying it…hoping that it will make us just as happy when it arrives in a few weeks!

Well, after years of telling you what to buy, TikTokers have decided to flip the script and tell you what NOT to buy — and they’re calling it “de-influencing.”

#deinfluencing has 50 million views and has increased in popularity even in the past week.

They’re reviewing major brands and giving their full-blown honest opinions saying things like flat out, DON’T BUY IT, THIS SUCKS, YOU DO NOT NEED THIS IN YOUR LIFE, SAVE YOUR MONEY, etc!

What’s funny is that it’s still influencing even tho it’s “DE-influencing” and some brands are very happy with these videos because although their telling people not to buy them…it’s still exposure…and some still are buying them! They say there is no such thing as bad publicity…this may prove it!

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