Superstar Event Guru Colin Cowie Shares Why You Want Someone to Complain

Event guru to the stars Colin Cowie joined Ryan Seacrest on-air on Thursday, September 9. The party planner and businessman, whose clients include Oprah Winfrey, Tom Cruise and Jennifer Lopez, released a new book titled The Gold Standard and shared an interesting tidbit in that you, surprisingly, want someone to complain.

"For anyone running your own business, this book is a handbook," Seacrest shared, pointing out Cowie's tip to value a complaint.

"You always want to hear from the complainer," Cowie shared, explaining it's all about growing from mistakes and earning trust and loyalty in customers.

Photo: Credit: OAWRS Zoom

Other key themes in the book?

Attention to detail allows you to stand out and emotional human connection with the people you want to believe in your brand and preparation are key.

Watch back the full interview with Colin and Seacrest in the video above for more and pick up your copy of The Gold Standard out now!